SEO, GEO & AEO, explained practically

Short, information-dense guides from the team building the agents that do this work.

• Definition

  What is GEO (Generative Engine Optimization)?

  GEO is the practice of making your content citable by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. Here's how it works and how it differs from SEO.

  2026-07-03 · 4 min read

• Comparison

  SEO vs GEO vs AEO: what actually changes?

  A practical comparison of search engine optimization, generative engine optimization, and answer engine optimization — what overlaps, what's new, and where to invest first.

  2026-07-03 · 5 min read

• How-to

  How to automate technical SEO audits

  A step-by-step blueprint for continuous technical SEO auditing — what to check, how often, and how to turn findings into shipped fixes instead of stale reports.

  2026-07-03 · 6 min read